You just spent two weeks building dark mode. Three people use it. Meanwhile, your inbox has 47 emails asking when you'll add CSV export, which would've taken you a day to build. (Dark mode is a must for any app but this is an example)

This keeps happening. You build stuff nobody wants while ignoring what everyone actually needs. A feedback board fixes this mess. It's basically a public place where users post ideas, vote on stuff, and see what you're building. Simple idea but it changes everything.

What Users Actually Want (Not What's Loudest)

That guy who emails you every day about some weird feature? He might be the only person on earth who needs it. But he's loud so you think it matters.

Without voting, you only hear from maybe 5% of users. Usually the angry ones. The rest just quietly stop using your product when it doesn't work for them.

When you see 200 votes for "mobile app" and 3 for "some random feature," you know what to build. No more guessing. No more wasting time on features for that one customer who barely uses the product.

The best part is you stop feeling bad about saying no to people. The users already voted. You're just building what won.

Social Proof That Actually Converts

New users don't trust you. Why would they? They've been burned by too many tools that died after launch.

An active feedback board shows you're still alive. When someone sees hundreds of people requesting features and you responding to them, they know you're not going anywhere.

It's weird but the complaints actually help you sell. Because they show people care enough to complain. Nobody complains about dead products.

Plus new users can check if what they need is coming. Instead of emailing to ask, they see it's planned for next month and just sign up. Easy.

When It Breaks

Feedback boards aren't perfect. They break in predictable ways.

First problem: feature request spam. People ask for insane stuff. A meditation app doesn't need PDF editing. You say no a lot.

Second: votes can lie. Sometimes 50 power users want some complex feature while 5000 regular users need something basic but don't know to ask for it. You still have to think for yourself.

Third: your competitors can see your roadmap. Some people hate this.

Fourth: you can't build everything. Even if 100 people want it. Someone's always disappointed. The board helps explain why but people still get mad sometimes.

Next Steps

  1. Pick any feedback tool (most have free tiers)

  2. Add 5 to 10 of your own ideas to get it started

  3. Email your users the link

  4. Update statuses every week

  5. Actually build the top voted thing

You'll know what to build within a week. Real data from real users. No more guessing.

That's it. Your product roadmap is now a way for you to know what to build. And it actually works.

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